Everything Starts With a Choice.

This is the foundational program every Champions Lifestyle member must complete before unlocking the full course library.

The Choice Course is not optional — and that’s intentional.
Before you build skills, routines, or advanced systems, you must build standards.
This course teaches the mindset, discipline, and responsibility required to succeed in every area of life.
Format

6 Modules

Time Commitment

10-20 minutes/day

Author

Don Ashley

Devices

All Devices

Duration

6 Weeks

Price

$ 2497

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What This Course Teaches

Built on Coach Don’s core philosophy:
Built on Coach Don’s core philosophy:
- TEAMWORK – Learning to show up, communicate, and be accountable
- FOCUS – Training attention, emotional control, and awareness
- WORK HARD – Choosing effort when it’s uncomfortable
- GET BETTER – Making progress daily, The power of consistency

Feeling like you’re putting in the work but still not becoming the player everyone remembers?

You’re at practice early, pushing through every drill, doing extra reps… yet still wondering if you’re truly closing the gap to your next level.

You’ve got the drive. You’ve got the talent. But when it comes to mental strength, discipline, and staying consistent, it can feel like you’re relying on luck instead of a proven plan.

You’re not stuck.
You’re not behind.
You’re just missing the framework that champions use to win—on purpose, every time.

And you are not alone

Who This Course Is For

  • Teens and young adults
  • Student-athletes
  • Parents who want structure (not yelling)
  • Anyone ready to take responsibility for their Choices
Introducing

CHOICE: Your Path to Unstoppable Success

This isn’t just another motivational program—it’s a proven framework designed to help you think, train, and lead like a champion. Built around the six pillars of CHOICE—Commitment, Habits, Opportunity, Integrity, Courage, and Excellence—this program gives you the structure, mindset, and daily systems to turn raw effort into measurable results. Whether you’re on the field, in the gym, or making life decisions, you’ll have a clear, repeatable process to stay focused, perform under pressure, and keep winning—on purpose.

A Proven Framework for Winning

Master the six pillars of CHOICE so every decision, action, and habit moves you closer to your goals.

Systems That Eliminate Guesswork

Follow a clear, repeatable plan to perform under pressure and build momentum in every area of life.

Tools to Win On and Off the Field

Apply champion-level strategies to your training, mindset, leadership, and daily discipline.

What You’ll Gain

  • A clear daily structure
  • Stronger focus and discipline
  • Ownership of actions and attitude
  • Confidence built through consistency
  • Eligibility to unlock all other Champions Lifestyle programs

The Choice Course must be completed to unlock all other programs.

This ensures every member operates from the same standards and philosophy.

Ready to stop guessing and start leading yourself like a true champion?

Course Lessons

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Meet Coach Don Ashley

At the helm is Coach Don Ashley, a national championship-winning mentor with over 25 years of experience.

Having guided more than 1,000 young people to success at top programs like Notre Dame High School and the LA Valley Seahawks, Don lives by one simple philosophy: “Teamwork. Focus. Work Hard. Get Better. It’s a Choice.”

His proven expertise and motivational leadership are the cornerstones of Champions Lifestyle.

What makes Championship Lifestyle different?

It’s a System, Not Just Motivation

This isn’t a hype program. It’s a structured, repeatable system built to help you develop daily discipline, track progress, and create lasting transformation—on and off the field.

Built for the Whole Athlete

We don’t just train your body—we train your mindset, time management, leadership, emotional control, and lifestyle. Because championships are won with more than just talent.

Real Tools, Real Habits, Real Results

From daily planners to mindset resets, leadership exercises to focus rituals—everything inside the program is actionable, not just inspirational.

Coaching That Meets You Where You Are

Whether you’re just starting out or already chasing college-level goals, Champions Lifestyle gives you the structure and support to grow—your way, at your pace.

Real People. Real Growth.

What parents and champions are saying about the It’s a Choice program.

“I stopped blaming everything else and started fixing my habits. This helped me focus on what I control.”

- Student Athlete

“It’s not overwhelming.

You just do the work every day — and it adds up.”

— Program Member


“I didn’t think something this simple would actually work.

But it does.”

— Teen Participant

“This program gave my son structure without yelling, punishment, or pressure.

For the first time, he’s taking responsibility for his choices — on his own.”

— Parent of a 15-year-old athlete


“Champions Lifestyle didn’t try to ‘fix’ my daughter.

It helped her build confidence, discipline, and focus in a way she actually accepted.”

— Parent


“As a parent, you just want tools that work.

This program gave us a system — not another motivational speech.”

— Father of a high school student


Built with discipline, structure, and accountability — not hype.

Write your awesome label here.
Write your awesome label here.
Write your awesome label here.