About us

Champions aren’t born - they’re built. And it starts with a choice.

At Champions Lifestyle, we believe success doesn’t come from talent alone—it comes from commitment, mindset, and daily discipline. Our mission is to empower young people to lead themselves with purpose and live with intention, both on and off the field.

We’re more than a program - we’re a movement. A mindset. A lifestyle.

What We Do

Champions Lifestyle is a high-impact training system built for student-athletes, youth leaders, and ambitious individuals aged 10–25. Through our 90-day flagship program, coaching experiences, and mindset workshops, we help young people:
  • Build mental toughness
  • Set and crush meaningful goals
  • Create real-life habits for high performance
  • Develop leadership and focus
Whether you’re trying to make the team, earn a scholarship, lead your peers, or simply become the best version of yourself, we’re here to guide your growth every step of the way.

Greatness isn’t an accident - it’s a daily decision. Champions don’t wait for motivation; they lead with discipline.

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Why It Works

Our system blends daily accountability, powerful coaching, and actionable strategies that stick. No fluff. No hype. Just real tools that shape real transformation.

We believe in ownership. That every young person has the power to change their path, elevate their mindset, and lead with confidence.

Our motto says it all:
“Teamwork. Focus. Work Hard. Get Better. It’s a Choice.”
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Write your awesome label here.
Write your awesome label here.

Meet Coach Don Ashley

Mentor. Motivator. Builder of Champions.

For over 25 years, Coach Don Ashley has dedicated his life to shaping young minds, strong teams, and resilient leaders. As a national championship-winning coach and certified life strategist, he’s guided more than 1,000 student-athletes toward success—not just in sports, but in school, leadership, and life. Coach Don has led teams at powerhouse programs like Notre Dame High School and the LA Valley Seahawks, bringing home both local and national titles. But his greatest victories aren't measured in trophies—they’re measured in transformation.
He’s a certified NLP Master Practitioner, Life Coach, and Social & Emotional Intelligence Coach, with a unique ability to connect, inspire, and elevate young people to reach their highest potential.

His philosophy is simple but powerful:
“Teamwork. Focus. Work Hard. Get Better. It’s a Choice.”
And he lives it—every day.

Whether he’s coaching on the field, mentoring one-on-one, or leading a packed auditorium, Coach Don brings a presence that challenges, empowers, and changes lives. His mission is clear: build champions from the inside out.
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Write your awesome label here.
Write your awesome label here.
Write your awesome label here.

Who It’s For

  • Student-athletes ready to level up
  • Parents who want strong, focused, driven kids
  • Coaches and youth organizations that believe in building character as much as skill
  • Anyone ready to commit to the work of becoming a champion—in sports, in school, and in life

Ready to get started?